Leveraging One Business Model Into Multiple Markets

Leveraging One Business Model Into Multiple Markets – It’s Actually Easier Than You Think

Open up your Yellow Pages section in your telephone directory “Doctors/Physicians” you’ll probably find more specialists than general practitioners.

Another section to peruse in your directory is dentists, chiropractors, massage therapists, veterinarians, insurance companies, and real estate related professionals. What you might not know is this: many of these people have

1.Multiple office locations
2.Several people working for them in each location
3.and they have to drive from one location to another.

It’s item # 3 that presents a challenge to so many of them because they’re not close by the phone to take a call, or they can’t talk on a cell phone while driving at the same time due to traffic laws in their area.

Physicians, and medical specialists especially, are presented with a unique set of challenges because they can’t really afford to be “out of pocket” when it comes to their communications. Doctors, and doctor groups, may have three or four different sites in addition to the hospital they are affiliated with, and tracking them down can prove a challenge for the office staff.

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